On cold emails, the state of VC, time as wealth, and more.
Blake Robbins is a partner at Ludlow Ventures based out of Detroit, Michigan. He started at Ludlow as an associate shortly after graduating college, having worked for the likes of SpaceX, Nest and Google, and was promoted to partner within two and a half years. Blake's obsession with the future of media has enabled him to become a thought leader in the industry. He's sourced investments in firms like 100 Thieves and others.
Blake Robbins
TRANSCRIPT IS AUTO-GENERATED
[00:00:01] Alex: Blake Robbins is a partner at Ludlow ventures based out of Detroit, Michigan. He started at Ludlow as an associate shortly after graduating college, having worked for the likes of SpaceX, Nest and Google, and was promoted to partner within two and a half years. Blake's obsession with the future of media has enabled him to become a thought leader in the industry. He sourced investments in firms like 100 thieves and others. Today, we talked about cold emails, the state of VC time as wealth and more. Hope you enjoy.
[00:00:34] Alex: To start out, it's, it's funny, I know you've talked about this a lot, just sort of your experience going through college and how that sort of landed you where you are today, but it seems like it's come a bit full circle because this started with a cold email from me to you again, playing sort of the annoying college kid in your inbox, which you were so gracious to you know, take me up on, but I'm curious how that played a role in.
You getting to where you are today, because again, something you talk about a lot, but I think it's really interesting.
[00:01:06] Blake: Yeah. I mean, I guess for me, I am born and raised in, you know, suburbs of Detroit and they always just like, in a lot of ways, I feel like I was raised on the internet is the phrase I would use is.
Played way too much duty as a kid. And I started just hanging out on random internet forums as, as a kid. And I just was like, oh, this is so clearly my people or like these people that I'm spending time with are meeting, even though obviously like the standard advice. Don't meet strangers on the internet.
I sorta just like met a bunch of strangers on the internet and thankfully none of them were, were crazy. And I just like got to build a bunch of friendships and a lot of them were working on really cool stuff. And I would say over time, like when I got into college and I started to think about like, okay, what do I want to do with my life?
Similar to what you were talking about. I very quickly realized like, oh my gosh, I don't want to end up at some fortune 500 company that doesn't seem like my type of vibe right now. I want to be a place where I can add a bunch of value and like be a part of a smaller team. And that's like, I, I just started Googling and learning about startups.
And I was like, oh, this is like my people. I need to find out how to get into startups. And from that just started to cold email, a bunch of people like you did. And it was a. I was just shocked. And I think it's a lot of tech and startup and venture capital sort of culture is to be more approachable.
But, you know, I was shocked at the caliber of people that were responding and taking time to meet with me. And and, and it's amazing the amount of opportunities that were open purely by me, just putting myself out there and in the same way that you are right now. And so I feel. Yeah, I'd be crazy if I didn't respond to you because you know, it's so similar to what I did.
And so yeah, I'm, I'm just excited to be here.
[00:02:52] Alex: Sweet. No, I think I've had a very similar experience in the sense that, you know, Sending it, I feel like the first few emails you send out to people are sort of the hardest, and then you start hearing back and you're like, wow, this is like, I'm doing something right.
Probably, but people are just way more friendly and approachable than you'd think. So. It's a no, it's a great experience. I think more people should be doing it quite frankly. What do you think did it for you? Cause you were talking about getting involved in the sort of startup ecosystem and getting interested in that and VC, what specifically about VC did it for you?
Like what was that thing?
[00:03:29] Blake: Yeah, it's a good question. I. Hmm. I, I was a part of a startup yeah. Called , which was like a reverse Bayer versus Craigslist. And they just raised a bunch of money. I was doing campus marketing forum while I was a student at Michigan state. And I, as one of the prizes for being a top campus marketer was I got to go to San Francisco and like go to their office for a week.
And I actually went to a board meeting and at that board, I liked. That was the first time I ever met a VC. What I learned, I learned about what a VC was. This is someone's job. Like how do I do this? And, you know, from that point forward, I started became obsessed and everyone was like, good luck. You're not going to end up in this world like that.
Like, you know, good luck. Like you're not going to nothing or at least early on in your career. And I don't know, maybe it was like that part sort of just stuck with me is like, I've always loved hanging out on the edges. Like a bunch of people were like, Hey, you're not going to make in this world. I was like, what?
That seems crazy. Like I'm just young, ambitious kid who like just wants to make it, like, let me try and figure out how to do it. And so I just sort of listened in some ways, but I also, I was like, okay, I need to find my way in. And so I just continued to do a bunch of internships. And then eventually I convinced the team of Ludlow to let me join.
And so, yeah. Yeah, that's the short story, but I, I sort of just got hooked once I learned about it. Like once I went to a board meeting saw that that was one's job. And I was like, I love this idea of like finding interest in companies and founders, thoroughly uh, stages and trying to be helpful. And I, I would say I knew pretty quickly that I didn't want to be like, ah, Growth stage investor or a later stage investor, like knew I wanted to be at the earliest stages.
Hmm. See you didn't ideally, because I just love finding companies early. Like this has always been me as, as like a human.
[00:05:20] Alex: I love the sort of story or conviction you had in like breaking into VC early. I've talked with a few D VCs and sort of asked them about this, but the typical sort of response, I think I get from any student that's looking to go into VC, at least in my circle is, oh, okay.
You know, I'm going to do the investment banking thing. Do that a little while. And then maybe I'll have a shot of going into a VC, which seems to be the more traditional rap. But whenever I. To anybody who's actually in VC, they kind of just laugh at me. Which I think is it's pretty interesting. So, I mean, nowadays, right.
If you were giving any student advice on breaking into something like that, or maybe not even students, just anyone that wants to sort of break into VC, what would you say is most important?
[00:06:05] Blake: Yeah, it's a good question. I think it, in my opinion, I would really focus. What makes you uniquely positioned to find great founders?
What may seem uniquely positioned to win deals? Like all of that, those questions are hard to answer, especially when you're earlier in your career and trying to get into venture. But I think having a really unique network, having a really unique insight or just perspective, all of those things will pay huge dividends.
As you try and think about your own career. It's just like, how do I position myself to be surrounded by really smart people or to win deals? Whatever B a, I think is key. And I think if you are, there is no setback to get into venture is what I would say. Like, I, I, I'm not of the mindset of like, okay, go and work at some investment bank and then go to GSB and then end up there, like I'm with them.
That's not how you need to do it, but and there's countless other examples, but there's. Examples of maybe like, okay, maybe you should go and join an early stage startup. And like that company. Oh, Nathan, even maybe, but like there's so many different paths and, and we've seen in the past, like three years, all these new paths, verge of like, maybe you should just be writing like a great blog or maybe you should have a podcast.
Like, you know, there's all these different paths that are emerging. Yeah. I think the key is to just question like how, what is going to make you uniquely positioned to win either that's deals or finding interest in people. And, you know, if you can't answer that honestly, then I think it's like really hard to like vocalize why you, why you should be in this space.
That makes
[00:07:40] Alex: sense. Now, I guess a little bit broader, like more on a macro level here as someone who's been working in and around VC for a little bit of time now, I. Was having this conversation with someone the other day. I think it was Kendrick when a Republic and he was talking a lot about it. Just how he sees he wasn't referring to VC in particular, but just the funding landscape as things become more democratized and talking about things like being an accredited investor or anything like that, I'm curious as to whether you have any thoughts on what the landscape of VC is going to look like maybe five years out.
If you have any like macro trends in mind here.
[00:08:22] Blake: Yeah. It's, it's so hard to say because the market right now is obviously insane. And I'm sure everyone, you talk to will have some perspective of why that, why they feel that way. I think. You know, for me, I think there is going to be more and more power accruing to the individual and like to solo GP, a route that we see with Lockie and Josh, and, you know, some of these authors, I think for sure are like a trend that's not going away.
Like that's only going to become stronger, but I do think there is another path of like how do. How do you compete with the biggest funds in the world or like the biggest brands in the worlds? I think, again, it goes back to, you need to be really questioning how are you going to win in the future? As, as a fonder, as a, as a partner at a fond or just an investor in a fund, like you should be thinking, how are we going to win deals?
And why are we winning deals? If like your answer is price or speed? I don't know if that's super sustainable. And so it's trying to figure out, like, what makes you uniquely positioned to win? Yeah. And, and that trend, I don't know, like, it, it, it can change a lot in the next five years. Like it might just be that, Hey, maybe like crypto catches on way quicker and there's all these new ways that people invent it.
So I, it's hard for me to say five years. Yeah. It's a long time in this space. Definitely.
[00:09:37] Alex: I, I drill into one of those things you were just talking about when it comes to understanding why you're uniquely positioned to like deliver value to any company that you're sourcing like as a VC. It seems like when we're talking, I think about democratization and like power to the individual or anything else like that when it comes to any of this, it all sort of seems in my eyes to point back to online identities and like personal branding in some ways there's a lot of, you know, pretty big figures on the internet that have done incredible work in like leveraging that to to, to their own benefit.
I'm curious again, are there any things that you think people should be doing more of when it comes to that or any predictions? Just sort of in that space in general, I'm thinking big here.
[00:10:23] Blake: Hmm. I think like you've touched on it, that there is more and more like it's just becoming more and more clear that having a personal brand or an audience is, you know, worthy of something.
And I think that it, at some point. One lever on that pole of like, why you might be uniquely positioned to win is that you, you might have an audience or you might have a very concentrated, like, Hey, I'm I just have a bunch of young developers that watch her read my content. And if you want to hire young developers, then like, I have a bunch of great developers that are in my audience.
And so we will definitely see that I think. If you are thinking about this world is trying to figure out just how you actually like build a voice and you know, that can be private, that doesn't need to be public, like, but it's trying to figure out how you stay top of mind, why people know, reach out to you like, and I say it because.
A kid from, you know, the suburbs of Detroit. And it's like, if you told me 10 years ago, or 20 years ago that I'd be able to like, build an audience online and get people to read or pay attention to what I say would be like, you're insane. That sounds crazy. But for me, I'm like continually shocked at just like I, and we talked about this at the beginning where it's just like I learned in public a lot.
And so do you I am just shocked at the dividends of that pays over time. And, but I think the key is not forcing it. You know, if you are someone who doesn't want to be. Person then don't be public, you know, and, and just find a core friend group or a group that you really respect and trust and want to share things with.
But then the most important thing is just finding people that can be thought partners, and that you can just share things with constantly and just reflect because that's where like most of the value will accrue.
[00:12:15] Alex: Definitely. Did that click for you at any point? Like when you were, it sounds like this, this clicked for you earlier on that, like, okay.
I should just be reaching out to people on that. Hmm. You know, even if I get a hundred nos, maybe the hundred and first says yes. Right? Yep. Was, was there a moment for you in, in, in college or maybe later on where that really started to come together?
[00:12:37] Blake: Yeah, I'm trying to remember like exactly when, but it was definitely through Twitter.
I would use Twitter in college, but like, I didn't have any followers. Like I was sort of the annoying, like reply person who just replied to like everyone and just like, have you read this? Have you seen this? Like, you know, and and, and, and I tried my best to like add value, but I remember at one point I was like tweeted to someone and I was like, okay, I'm in.
Matt or San Francisco or something. I was like, is there any chance scripts are available? We'll just meet up. And I just did that. Luckily and I was shocked, like they responded and they were like, yeah, absolutely like messaged me. And I was like, couldn't believe that that happened. And then, like, I just had a direct line to, I don't remember who the individual was, but I just remember being.
This person should not be responding, or I should not have that level of access right now. And that was when, like, it's really started to click of like, oh my gosh, I can really get to meet interesting people. If I just put in the time and like, you know, trying to add value or like just basically. A way for people to trust or know who I am and like, understand how I think about the world without having to like, manually do that for each person.
That's like truly the biggest reason why I do tweet and why write or make content is because it's the best way for me to scale my own voice and get like more and more people to know how I'm thinking about things. Because if they know how I'm thinking about things and maybe they'll send me things or they'll send me an email and they might think similarly or differently, and I want to hear those perspectives.
[00:14:06] Alex: Definitely. I want to shift gears for a second. It kind of ties into what we were talking about earlier, but it's something that this might've been a tweet or something, to be honest with you, but it's been top of mind for me for like, yeah. Funny how that happens. Right. It's been top of mind for me for like months.
And that is this concept of time as wealth. And, and it's, it's really been top of mind in the sense that I'm realizing more and more. I'm going into my last year of college. Now I'm realizing more and more, just the. Advantage I have of being in college and being able to reach out to people with like a.edu email address and say like, Hey trying to figure this out.
Can you lend me a few minutes of your time? I I'd love to hear some of your thoughts on that and how that affected you in any way when you first came across. Yeah.
[00:14:52] Blake: I mean, I think when you're in college and you have your daddy, do you email, that's like truly the main thing that you're paying for, in my opinion, in college, it's like getting that email address opened so many doors and I would encourage anyone who is in college to reach out to as many peoples they want and are interested in because it is sort of a cheat code in a lot of ways, especially if they're alumni then like, Good.
And like, you're, you're going to meet some amazing, amazing people just by simply emailing them. And again, like the cost benefits of sending that email or you know, it's almost a hundred percent upside and zero downside, like worst case scenario, you don't get a reply and it's like gold, they're busy.
But the upside of no, maybe making a new connection and talking to someone who he wants to talk to is really worth it. I would say the reason why it's so important to do while you're in college is if you do that after college and like, you're just doing it from your, like, at Gmail, a personal account, and you're not at a job or anything like that, it just looks like you're like an unemployed person asking for like, you know, work.
And that message obviously is very different than like, Hey, I'm going to graduate soon. Or I'm thinking about what I want to do after college. And, you know, talent is one of the scarcest things within this entire space. And though like finding great young talent is, is something that everyone's always looking for.
And I think that's probably one of the main reasons why startups or tech culture is so understanding and willing to talk to so many people is like, they want to get more people into the space and, and they're more than willing to help guide you and give advice and give thoughts on why they should join some company or how they should be thinking about their career.
I'm
[00:16:36] Alex: curious as to how that's impacted, if at all, just your. The value that you place in your time in general? Because obviously, I mean, you're, you're definitely paying it back in a lot of ways by taking calls with guys like me. But in, in, in other ways, it's, it's interesting when you start thinking about it, in the sense of, I think the example someone gave, maybe it was the article that you shared was a, you know, a picture guy like Warren buffet, he's got all the money, anybody could ever want, how much money do you think you would pay if you could be like 20 again, you know?
And I. I can't stop thinking about that. That's something I'm really like, okay. Time matters. I have a friend actually. He's got it's just like a little scary for some people. There's a poster in his room and it's got like weeks of his life that he like fills out every, like religiously every week.
It's like pretty intense. But I think having that sort of a reminder in the back of your head, that like time is, is valuable, is important. I'm curious as that affected your mindset at all.
[00:17:31] Blake: uh, It didn't it didn't affect it as much because I wasn't as aware of it. And I was more of just like, Hey, I want to meet as many people as I want to fill my calendar nonstop. You know, all of that. And I would say over the past two, three years, I've sort of been like, oh my gosh, I should slow things down.
And really only be doing things that I truly love and want to do, you know, it it's, I think when you get to a point and I'm very fortunate that I'm in a position where like, I can look at my calendar and be like I only want to take meetings that I truly love and enjoy. And like, and if you are in that position then you should really take advantage of that because if you are taking meetings or have obligations, You're already dreading or you're like, you know, you're getting ready for that meeting.
And you're like, Hmm, I don't want to do that meeting right now. That's like one of the worst feelings, like you can't get that hour back or whatever it is that you, you just wasted. And so I, I have started to really think about that more as well, and just like, I want to really value my time. And I honestly, the thing I miss the most from when I was younger or when I was in college.
Use a lot of that free time to just go down rabbit holes. And that like, I used to love just sitting and reading, like every Paul Graham essay and then like ending up at some random forum and being like, oh wait, here's this other spot? Or like, oh, wow. I haven't seen this company. What does this company do?
Or what's this space? And. I don't get as much of that over time. And I sort of made like a pledge to myself earlier on when I got into venture that I would meet a lot of big general partners and funds when I first got in the venture. And I was always like pretty underwhelmed. I just like how they were thinking about things.
And the, like, it was more of just like, okay, here's how like very macro stuff. And I've always been into like really deep in the weeds type of person and. I started to realize that I talked about like one of these bigger GPS at the time, and they're like, I don't have the time to go into those weeds anymore.
And like, I wish I did. But I don't like I'm, I'm dealing with X, Y, and Z thing, and I am. Like that is my greatest fear and that I will like lose that, that time to go in and just go down the rabbit holes and learn by hand. Like I've just forever want to be a student. And that's why I'm like always pushing myself on the time side.
Yeah, my calendar might not be full today per se, but I want two hours to go and just like wander the internet, you know, in a lot of ways, because that's when I'm most productive. And that's what I come up with. My most interesting thoughts are like stumble across interesting people. Like there's so much serendipity of just hanging out on the internet that I just like try and do that more and more.
And when I was in college, You know, I would sit for like hours just like going in down random rabbit holes. And I don't get that as much these days. And I'm constantly fighting for that back now that I over-indexed on like meetings that I maybe shouldn't have signed up for. No, it
[00:20:26] Alex: definitely matters. And I think that is the nice thing about VC is the fact that in many ways you're getting paid to just sort of go very deep on topics that already interest you in the first place.
So, yeah. Very cool. I did want to switch gears again because you have, I mean, you deal with a lot of different stuff. I know Ludlow is of general fund,
[00:20:46] Blake: isn't it? Yeah, yeah, yeah. We're, we're a team of three generalists, early stage funds.
[00:20:51] Alex: Super cool. What are you looking at right now that you think people are just like completely undervaluing?
Are there any like really strong convictions
[00:20:59] Blake: who I would say, like, I am. Like I was, I was early creators early to gaming that type of stuff, I would say right now I'm spending a lot of time in In like NFTs and thinking about this crypto, but I don't know if I have any like super strong convictions within all of this right now.
Th the one thing I do have really strong conviction is like is, is that more and more game mechanics are just going to be ported over to everything. And then. The best consumer experiences will look more and more like a game and whether that's badging or level systems or, you know, like all of these like achievements, whatever it might be.
But I think you will learn that like, like over time, people will just take the best lessons from gaming and apply that into other areas.
[00:21:47] Alex: That's really interesting. What does that look like? Practically? I mean, you gave the example of like,
[00:21:52] Blake: yeah. I mean, I think like Strava and Headspace are probably like the two best examples or maybe even do a lingo.
And now, like those all, like Strava feels like a game and that like you look and you see all your friends like running and you know, there's like a leaderboard and there's no badges. For certain things. And Headspace is very similar. Like the first like meditation that you complete, like it literally like pops up like 50 badges of like you're on a streak now and all these things in.
And I say that because like game mechanics at the end of the day, like really just means like retention and retention tools. And I think if you can approach from a lens of how do we get people to be really heavily engaged and using these things you, you will likely, and that's something that looks like a game.
That's
[00:22:36] Alex: really interesting. And the NFT thing is interesting as well. You said we've sort of been involved in that it's, it's crazy, right? The I mean, especially as of late, there was this, the whole people thing, like all of this going on, I'm curious how you see this playing out, because I think a lot of people have sort of written it off as a fad, like, okay, I'll just right.
Click save as save as JPEG, whatever, you know, all that stuff. I think when I'm thinking about NFTs and sort of defy and tokenization and all this stuff in general, I still see NFTs as something that necessarily comes before. The rest of sort of the defy space. I always think of the defy space as sort of like nerd land right now in the sense that, of the people that know of crypto.
No, no defiance of the people that are actually using those tools, tons of untapped value. But I think it's going to take a while to get there, whereas with NFTs and stuff, you see I want to say, I read this somewhere. Mark Cuban in the Mavs are like thinking. Yeah, the mentoring minting tickets and stuff.
Are there any other spaces you see NFTs being used in maybe the shorter term?
[00:23:42] Blake: Yeah, I mean, I think the one that's really blown up right now is just from like profile pictures and the community around that. And obviously crypto punks is sort of the main one. What else to he like board a and then we also see, I mean, there's like cool cats and all these other ones that have popped up.
And I think that's a really interesting sort of first wedge as, or like it's a natural one that hits because in a lot of ways it's like showing status and digitally. And that, like, if you're a part of that club you know, if you're a part of a, like, if you have a crypto punk, you're basically a part of like the Illuminati and a lot of ways.
And, and like, it's like, how do you. Digitally signal you're in the Illuminati is like, you basically prove you have a lot of money. And they're like, you are the owner of that, you know? And, and I think that is you know, that that's just a natural thing that plays into a lot of people and that people would want to have something that is really culturally significant and especially to that world.
And I think the more natural and empty stuff right now is things that are appealing really directly to the hardcore enthusiasts. That's obviously just a group that's going to catch on the most. But I think over time, we're going to see more and more stuff that continues to pop up. And it might just like start with these avatar projects of like, Hey, I want to have a board ape or a crypto punk purely because I want to get smarter on the space.
And now I want to be a part of this community. And yeah, it's fascinating just to see how these like, communities. I like purely having something like
[00:25:03] Alex: that. How do you usually explain the whole crypto punk phenomenon to people? Because, I mean, it's, it's obviously super, it seems ridiculous to most people, like I was, I think right before we were talking, I saw some NFT sale.
It was like, well into seven figures, if you convert it, how, how do you, is there an analog that you draw for people that may not really get
[00:25:24] Blake: up? Yeah. I mean, I would think about it as you're buying. Trying to think like, like the analog it's, it's funny because like, for me, the analogy that I would use is like it's buying Connor strikes gains or a fortnight or things like that.
But it's like, if you're not, if you're not in that world, then it's going to be a little bit harder to fully grasp. I think truly you're, you're buying. A piece of culture and in a lot of ways of like, Hey, there's different rare ones. There's, you know I forget how many aliens, there's so many apes, there's so many zombies.
And then there's all these other ones that have different characteristics. And some look like the person that, that owns them. And then others are just like, have really rare traits. Like maybe they have a beanie or something like that. But at the end of the day, it's I just want to have a piece of. This community.
And, and, and in my mind, I would say that your, your sooner buying a piece of that community and, and signaling that you're part of that community more than even just a herd itself. And, and though like the most successful NFT traders or collectors or. Really influential figures, whether it's Gary V or nature shot or whoever like, or, or Jay Z, for example, they all have crypto bunks.
And and, and it's trying to understand like, okay, what am I actually getting access to? And, and in a lot of ways, it's the community. Like you're basically buying access into a community. And being a part of, Hey, I'm signaling that I'm a part of, I don't know, like Soho house or, or whatever, some exclusive community.
And it's just a really expensive admission fee now, which is like, it's like probably like 40 years, which is think like $130,000 today, you know? And so and we might look back on this video or, or, or podcasts and, you know, five years and be like, oh, it was only 400 east then like now it's like 500 youth.
And, and, and that's the. Weird world that we're in and maybe it will be zero east. You know, it's like, I can't believe people paid for that. And we don't know. And, and that's sort of the beauty of it, but in a lot of ways, it's, it's, there's a group that people are coming together and saying, Hey, do you want to be a part of this community?
If so then Periodico,
[00:27:38] Alex: it's, it's really interesting how the sort of dynamics play out, especially with crypto punks, because, you know, going back to the Facebook days, the MySpace days, any of that, like your online identity was. Like direct representation of who you were in real life. And now you're seeing in many ways with you know, the crypto punk thing or anything else, it becomes.
A little bit more blurred. And I know you've talked about the pseudonymous online identity sort of phenomenon, all that stuff. Whether or not we're, we're crazy for even putting ourselves out there online in the first place. Do you see that evolving in a specific direction? Whether we're talking about like, oh, metaverse or, or any of these buzz words?
[00:28:21] Blake: Yeah, I think I genuinely do believe that most of us will regret. You know, using our real identities online. And I say that as someone who, like, I wish I knew that when I was younger, because I probably would have been public in different ways. But I think it's it it's for a couple of reasons, like one is like right now, if you're you know, a kid, like you're like, whatever you do online is like forever on there.
And we just have never experienced that. But I also. think Most people aren't meant to be public figures. Like no one, like I didn't wake up one day and decide like people were going to follow me. I was purely creating content because I just like wanted to put my thoughts out there. And to me, that sounds crazy that people will watch and listen and read.
And, but like it happened and people do read and listen to what I say, but it also, I would describe it as like my microphone is too loud in a lot of ways. And they're like, I never intended. For my microphone to like, get to you know, people way on the edges, you know, like I'm like, oh, like I, like when I had 3000 followers on Twitter, I probably knew every one of those followers or like I could at least understand how they got to know me, but like once you get to a certain point, People just try and misconstrue what I say or do, right.
Like it, or if I tweet something and it's like, nope you didn't think about this, like, I don't know. I was just like tweeting my thoughts. And I think over time, when you become more and more of a public figure or you just, you continue to create more content it's natural that you're going to get more people that are paying attention to it.
But it is. Like, I think there's a lot of pros and cons that most people aren't weighing. Like why should I be public versus using a pseudonym or something else? And in crypto Twitter, crypto world, you see a lot of pseudonymous stuff. And that's mainly because those people have like, they're also the custodians of their own money and wealth which is very different than like I have a bank that's insured.
And I, you know, I have all these things, whereas these people. Might actually be physically storing their digital assets which is a pretty crazy concept. And and so you want to actually probably protect yourself even more. And so a lot of these people do try and protect their own.
identity
[00:30:37] Alex: I guess time will tell, have to see if you regret all of this and, you know, few years down the line.
[00:30:42] Blake: I mean, I'm excited for this to go live. Have a good rest of your day.