On good storytelling, the brilliance of irrationality, the dangers of institutional behavior, and air fryers.
Rory Sutherland is the Vice Chairman of Ogilvy & Mather Group, one of the largest and most renowned advertising agencies in the world.
Rory started the behavioral insights team and spends his days applying behavioral economics and evolutionary psychology to solve problems that traditional advertising agencies haven’t been able to.
He’s the author of Alchemy, The Magic of Original Thinking in a World of Mind-Numbing Conformity, and more recently co-author of Transport for Humans, a book about adapting transport to more human wants and needs, using behavioural science as a tool for design.